Existence in the modern environment provokes the influence of various informational, cultural and technological incentives on the formation of individual motivation. The wave of progressive growth of technology erases from memory the cultural layer of knowledge that has been passed down through the generations, and this changes the attitude to the world and perception of modern life. 

In essence, man has always had two often contradictory sides.

The first recalls the important problems of social degradation: the ecological and political crisis, the loss of thirst for fundamental scientific and cultural knowledge, through which there is still a chance of salvation.

The second is pragmatism, which tends to follow one's own interests and needs, to seek one's own benefit and to realize unbridled desires for useful results, just to satisfy one's ego.

Our work "Give." is devoted to the problem of the second, pragmatic side of the human essence. After all, the very ability to sacrifice oneself makes a person capable of great deeds.